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Live Chat and AI assistant

An assistant on your website, answering with your own answers

Sparrow Live Chat places a chat window on your website and connects it to what you already know: your documents, your FAQ, your catalogue, your ERP. The assistant searches, understands, answers with its source cited — and hands over to an advisor as soon as the request deserves it.

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Answers drawn from your documents Every answer carries its source Advisor handover in one click
Sparrow Assistant
Online · Replies instantly
Today
Hello! I answer from your official documents. What can I look up for you?10:00
What payment term does the framework agreement set?10:01
The framework agreement sets payment at 60 days end of month, reduced to 30 days for orders under MAD 50,000.Supplier framework agreement 2026Article 7.2 — page 1410:01
And if the invoice is disputed?10:02
The clock stops until the dispute is resolved. Shall I put you through to an advisor for your case?10:02
1.4 sresponse
83 %without an agent
100 %sourced
24/7available
What you can do

One assistant, five ways to serve your visitors

Click a use case to see in detail how Sparrow Live Chat sets it up for your business.

Your documents become answers

You upload your reports, contracts, manuals, procedures and catalogues. The assistant indexes them, finds the passage that answers the question asked, and writes a reply in natural language — citing the document, the chapter and the page. A visitor can therefore verify what they are told: that is what separates a useful assistant from a generator of plausible sentences.

  • Indexing of your PDFs, Word files, web pages and product sheets
  • Semantic search: the question need not use your wording
  • Answers written from the passages found, not invented
  • Source cited with the document, the chapter and the page
  • Direct link to the original document
  • An admission of ignorance rather than an approximation when the answer is not there
Knowledge base
342 documents indexed
What are the recommendations on education?17:51
The 2026 report sets out four: equal opportunity, school infrastructure, digital skills, teacher training.2026 reportChapter 3 — pages 24 to 2717:51
342documents
1.4 sresponse
100 %sourced

What your agents rewrite ten times a day

Opening hours, deadlines, returns procedure, documents required, case status: a few dozen questions make up most of the volume. The assistant answers them in a second, at any hour, and shows you each week the questions it could not handle — those are the next ones to document.

  • Immediate answers to the most frequent questions
  • Starter buttons offered as soon as the window opens
  • Follow-up suggestions: the next question, before it is asked
  • Weekly report of questions left unanswered
  • Knowledge base extended without development
  • A different welcome message depending on the page visited
Guided journey
Running 24/7
What can I do for you? 📦 Track an order · 🧾 An invoice · 💬 An advisor22:41
Track an order22:41
Give me the order number and I'll tell you where it stands.22:41
83 %without an agent
1 sresponse
24/7available

Answering with today's data, not with a generality

A knowledge base states what the rule provides; your system states where this particular case stands. The assistant calls your APIs to read an order status, a leave balance, an invoice status or an item's availability, then answers with the current value — after verifying who is asking.

  • Your business APIs called during the conversation
  • Connectors for ERP, CRM, online shop and in-house tools
  • The requester identified before any personal data
  • Writing as well as reading: opening a ticket, filing a request
  • A log of every call, for audit as much as for troubleshooting
  • A clean fallback if the system does not answer: over to an advisor
System call
ERP · order status
Where is my order CMD-45872?10:14
Shipped yesterday, delivery expected tomorrow between 9 am and 1 pm. Carrier: CTM.10:14
180 mscall
Real timedata
Loggedaudit

Automation stops where judgement begins

A complaint, a negotiation, an unhappy customer: these exchanges call for a person. The assistant recognises them and moves the conversation to the right queue, with everything already said. The visitor does not have to start their story again — the first cause of exasperation when a bot hands over.

  • Handover on explicit request, or after two misunderstandings
  • Full history passed to the advisor
  • Queues by team, by language or by topic
  • Shared inbox, like the other Sparrow channels
  • Out of hours: message left and a callback scheduled
  • Internal notes and saved replies
Advisor Salma
Has joined the conversation
I'm passing your case to an advisor, who has the full history.11:02
Hello, Salma from supplier relations. I can see your disputed invoice of 12/07 — I'll take care of it.11:03
17 %escalated
2 min1st reply
4,8/5satisfaction

Your conversations tell you what your website is missing

Every conversation carries its topic, its duration, its outcome and the source used. You can see which questions recur, which go unanswered, which pages generate the most — and what should be documented or fixed first.

  • Most frequent questions, ranked by volume
  • Unanswered questions, to be documented first
  • Share of conversations resolved without a human
  • Pages the conversations started from
  • Satisfaction asked at the end of the exchange
  • CSV export, weekly report, API feed
Weekly report
Week 33
1,284 conversations · 1,066 resolved without an agent—
9 unanswered questions: to be added to the knowledge base—
1 284conversations
83 %auto
4,8/5satisfaction
Use cases

What live chat changes, in practice

A visitor who gets their answer in ten seconds does not call, does not write, and does not leave. That is the arithmetic of this channel.

Immediate support

The visitor gets their answer while still on the page, with no form and no waiting.

Answer in one second

A FAQ that answers

Your FAQ stops being a page nobody reads: it answers the question actually asked.

Semantic search

A searchable knowledge base

Reports, contracts, manuals and procedures become searchable in natural language.

Sourced answers

Lookups in your systems

Order status, balance, invoice, availability: the real value, not a generality.

Via API

Sales assistance

The advice that removes the last hesitation, at the moment it arises.

Measured conversion

Lead qualification

A few well-put questions, and the salesperson receives a contact already scoped.

Pushed to the CRM

Escalation to an advisor

Complaint, dispute, special case: a human takes over, with the full history.

No repeating

Public information

Public bodies and institutions: making a document collection genuinely accessible.

Source cited

Internal assistant

HR, IT, procurement: your employees query your procedures without writing an email.

Internal use
Features

Everything you need to answer accurately

The assistant, the knowledge base, the shared inbox and the API in one subscription, with no extra tool to plug in.

One script, and it's live

One line to paste before the closing tag, on any website — WordPress, PrestaShop, Odoo, custom build. No redesign, no module to install.

Indexed knowledge base

PDFs, Word files, web pages, product sheets. The assistant finds the relevant passage and cites its source. Add a document and it is searchable within the minute.

Answers bound to your content

The assistant answers from what you have given it, and admits ignorance rather than inventing. Every answer can be checked.

Connection to your systems

Your business APIs called during the conversation, after the requester is identified. Status, balance, availability — the current value.

Shared inbox

Conversations taken over by a human arrive in the same inbox as WhatsApp, Messenger, Instagram and Telegram. One screen for your agents.

In your brand colours

Colours, logo, avatar, position, welcome message and language. The window belongs to your site, not to a vendor.

Request a proposal See deployments
Use cases

Four deployments, four audiences

The same assistant, tuned to four document sets and four audiences: customers, suppliers, citizens, employees. And on the channel where each of them already is — the website window for some, WhatsApp for others.

KITEA

KITEA ChatBot — customer service

The same assistant, this time on WhatsApp rather than the website: the customer tracks their order, checks the delivery, downloads their invoice as a PDF and opens a return, without waiting for the store to open. The data is read live from the management system, and an advisor takes over the conversation with one button.

  • Real-time order and delivery tracking
  • Invoice downloaded in the conversation
  • Returns and after-sales service
  • Handover to live chat with an advisor
ChatBot KITEA — service aux clients — KITEA
Marjane

MARBOT — supplier relations

Suppliers query their account without going through the department: listed catalogue, orders, goods receipts, returns, invoices, payments, claims, stock and sales. The assistant reads this data from the system, opens a claim when needed, and hands over to Supplier Relations for the rest.

  • Nine sections available in self-service
  • Filing and tracking claims
  • Unpaid invoices, debit notes, outstanding agreements
  • Handover to an advisor, Monday to Friday
MARBOT — relation fournisseurs — Marjane
Conseil Économique, Social et Environnemental

AI ChatBot — public information

A collection of public opinions and reports becomes searchable in natural language. A citizen asks their question; the assistant finds the passage, summarises the recommendations and cites the opinion, the chapter and the pages, with a link to the original document.

  • Semantic search across opinions and reports
  • A summarised answer, never invented
  • Source cited with the page number
  • Available day and night, in several languages
ChatBot IA — information des citoyens — Conseil Économique, Social et Environnemental
Amplitude HR

Amplitude HR Assistant — employee requests

Built on the Amplitude HR system, the assistant gives employees their leave balance, payslips, certificates and the steps to follow for each request — without writing to HR. Data is read live from the HR system after identification, and an HR advisor takes over the conversation for particular situations.

  • Leave, payroll, documents and personal file
  • Balance read live from Amplitude HR
  • Training, career, onboarding and HR FAQ
  • An HR advisor reachable from the conversation
Amplitude HR Assistant — demandes des collaborateurs — Amplitude HR
Customers

Trusted by

Enterprises, institutions and public bodies, in Morocco and abroad. The same organisations, whatever the channel.

Employee, supplier and customer communication

Customer and employee communication

Customer and employee communication

Supplier communication

Customer and employee communication

Candidate and employer communication

Member and partner communication

Member communication

Partner and donor communication

Customer communication

Customer notifications from the CRM

Customer communication

Candidate and employer communication

Member communication

Customer and partner communication

Supplier communication

Student and partner communication

Tourism industry communication

Customer communication

Member communication

Customer and user communication

Student and administration communication

Student and administration communication

Customer and store communication

Employee communication

Customer and prospect communication

Customer and prospect communication

Customer communication

Customer communication

Customer communication

Customer notifications and relations

Customer and supplier notifications

Customer notifications and campaigns

Industries

An assistant suited to every industry

Retail and distribution

Availability, delivery time, returns procedure, order tracking read from your system.

Banking and insurance

Contract terms, documents required, case status, with the exact clause cited as the source.

Education

Enrolment, calendar, grants, school rules: families find answers without calling.

Public bodies and institutions

Making a document collection genuinely searchable: reports, opinions, legal texts, with the page cited.

Transport and logistics

Parcel tracking, delivery slot, terms of carriage, complaints passed to an agent.

Industry and B2B

Technical sheets, assembly instructions, warranty terms, supplier portal.

Human resources

Leave, payroll, benefits, internal procedures: your employees stop writing to HR.

Healthcare

Appointment booking, exam preparation, administrative questions, with no medical data.

Getting started

Your assistant live in 4 phases

From gathering your documents to the first visitor served, a mapped-out path and a single point of contact.

1Scoping and collection
Review of the most frequent questions
Collection of your documents and your existing FAQ
Agent accounts and roles created
2Indexing and tuning
Knowledge base indexed and answers checked
Tone, limits and refusals tuned
Window styled in your brand colours
3Connection and escalation
Your systems connected through the API
Escalation queues, opening hours and out-of-hours message
Testing on real questions, with your teams
4Go-live and improvement
Script installed and service opened
Training your agents on the shared inbox
Weekly review of unanswered questions

Typical timeline: window live within 24 hours with your FAQ, full knowledge base indexed and tuned within one to three weeks depending on volume.

How pricing works

A proposal built on your volumes

Live Chat is not billed per message like SMS: the cost depends on the conversation, the number of agents and what you automate. We therefore build a tailored proposal after a thirty-minute conversation.

Conversation volume

How many conversations open each month, and how many resolve without a human. This is the main cost driver.

Number of agents

How many people log into the shared inbox, and during which hours. An extra agent can be added at any time.

What you automate

Guided journeys, catalogue connection, CRM or ERP integration: setup is quoted once, then running costs apply.

Let's talk — we reply within one business day

Tell us your current volume and your most frequent requests. We come back with a costed proposal and a rollout schedule, with no commitment.

Request a proposal
Frequently asked questions

Everything about live chat and the AI assistant

That is the risk inherent to these tools, and the setup is built to rule it out. The assistant does not answer from memory: it searches your documents first, then writes from the passages it finds, citing the document and the page. If no passage answers, it says so and offers an advisor rather than improvising. You can check every answer by opening the cited source, and the weekly report shows you the questions left unanswered.

PDFs, Word files, pages from your website, product sheets, spreadsheets, internal procedures. Format matters less than clarity: a well-structured document produces better answers than a poorly scanned one. We review your collection together in the first phase and tell you what is worth reworking before indexing.

The window is live within twenty-four hours using your existing FAQ: one line of script pasted onto your site is enough. Fully indexing a knowledge base and tuning the answers takes one to three weeks depending on volume and the state of the documents.

No. The script is added to your site as it stands — WordPress, PrestaShop, Odoo, Shopify or a custom build. It changes neither your pages nor your theme, and is removed as easily as it is added.

Yes, through the API. Order status, leave balance, invoice status, item availability: the assistant calls your system and answers with the current value. Any personal data is preceded by identifying the requester, and every call is logged.

The assistant keeps answering: that is the whole point, most of the volume does not depend on your opening hours. For requests that need an advisor, the visitor leaves their details and their question, and the conversation waits for your teams the next day — with everything already exchanged.

It answers in the language of the question, even when your documents are in another. A French collection can therefore serve a visitor writing in English or Arabic. The window itself is translated, and the welcome message can vary with the browser's language.

Yes, and that is the advantage of taking it from us. Conversations picked up by a human arrive in the same shared inbox as WhatsApp, Messenger, Instagram and Telegram. Your agents work on one screen, and the same contact is recognised whichever channel they come back through.

There is no technical ceiling: the assistant holds as many simultaneous conversations as needed. The practical limit concerns exchanges picked up by a human, and therefore depends on your headcount — which is precisely what the automation relieves.

In Morocco, personal data processing falls under Law 09-08 and the CNDP: the conversations, the contact details left in the window and the data read from your systems must appear in your declaration. The visitor is told from the outset that they are talking to an assistant, which is a matter of good faith as much as of law. Consents, histories and deletion requests are kept and exportable. We are not lawyers: have your setup and your CNDP declaration reviewed by your counsel.

The GDPR applies to these conversations as to any processing of personal data: legal basis, informing the visitor, retention period and the right to erasure. The European AI Act applies on top, requiring that a person be told they are talking to a machine: the window states this as soon as it opens. Histories and deletion requests are kept and exportable, ready to feed your record of processing activities. We are not lawyers: have your setup reviewed by your counsel.

In the United States, commercial solicitation falls under the CAN-SPAM Act for email and the TCPA for phone messaging, both enforced by the FTC and the FCC; state privacy laws apply on top, including California's CCPA, which grant rights of access and deletion. Several states also require disclosure that an automated agent is involved: the window states this as soon as it opens. Histories and deletion requests are kept and exportable. We are not lawyers: have your setup reviewed by your counsel.

They remain yours. They are indexed to serve your answers, are not used to train a shared model, and are deleted at your request. Hosting and retention are set out in the contract; for sensitive collections, we look at dedicated hosting.

Contact

Let's talk about your Live Chat project

Morocco

CAF OFFICE, 1er étage, N° 2
Casablanca 20000, Maroc

+212 662-583818

United States

224 W 35th St Ste 500 N 1018
New York, NY 10001, United States

+1 (347) 789-2280

Email

sales@sparrowmessage.com